“We need to think of the Web as alive, as an ecosystem with a heartbeat that is constantly moving and changing in order to create engaging, interactive marketing, and valuable business interactions at each touchpoint. The result for marketers is the ability to create, influence, and participate in the conversations that make up markets.”
Age of Engage chap 1 pg 3 – Denise Shiffman
This is such an absolute statement living in this ever changing interactive, digital age. The Web is the world now. The days of snail mail that I witnessed as a young kid is now ancient. With the advent of Youtube, Myspace, Vimeo and countless others that spring up daily if not hourly, communication, self promotion, product marketing, awareness and countless other worldly subjects or not so, is in a constant evolution. Those who shy from it will find themselves shut out, only those who are willing to embrace it will reap any rewards. We who are here now are in the midst of this epic storm sweeping our world. When I see it coming I will not be running from it, rather towards.
-Ricci "Eiji" Hernandez
CEO/Filmmaker/ClubSumoBoy Productions
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