"It's true, marketing has gone through dramatic change, but let's not throw out the bath with the bathwater. The most fundamental marketing concepts still hold true. There must be a unique value tied to your product if it is going to rise to the top and get noticed-but product value isn't static. We need to know how to reinvent value and ingrain that in our processes."
-The Age of Engage Deinise Shiffman chap.1 pg. 12-13
Learning marketing methods of Armstrong and Kotler I know they cannot be dismissed; though in this everchanging age of media one must be ready to adapt on the fly. If one was to lag behind just a bit, they might not ever be able to catch up. Using the tried and true methods of Kotler and blending them with new able ideas, todays marketer should be ready with whatever obstacle they may encounter.
-Ricci Hernandez
CEO/Filmaker/ ClubSumoBoy
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