Monday, October 27, 2008

Wednesday, October 22, 2008

I joined the lafcpug.

Michael Horton to me show details 3:18 PM (12 minutes ago) Reply

Welcome to lafcpug.

As a member you are entitled to the weekly newsletter that includes nextmeeting announcements, what's new on the web site, links to articles youshould read, special discounts, FCP tips and tricks and much more. (Note: Ifyou don¹t receive the newsletter it is most likely because your mail serverhas determined that it is spam, or your mailbox is full, or your server ishaving problems. Title of newsletter is ³lafcpug news"

In addition to the above, you can post on lafcpug'sFCP/DVDSP/Motion/Soundtrack Pro and Jobs and Announcements forums. They areavailable in English and EspaƱol. You must register to post on the forums.Go here for instructions on how to register to post.http://www.lafcpug.org/forum.html
You are also eligible for 10% off on any FCP classes taken at participatingFCP training facilities.http://www.lafcpug.org/trainingclasses.html

Check out the lafcpug Store for "For all things FCP" including Tutorials,Plug ins, Books, Software and much more.http://www.lafcpug.org/store.html
We value your participation in the group and look forward to seeing you atthe meetings.

Michael Horton"HeadCutter"
lafcpug http://www.lafcpug.org

GOP and CBN

I have joined both the Official Republican website and the Christian Broadcast News sites in order to spread my videos around. The GOP is giving me problems trying to login atm from a school, I look forward to posting there. CBN (700 Club) doesn't seem to have a forum room for members to post but only to send comments to the CBN people directly( bummer).
http://www.rnc.org/ & http://www.cbn.com/

On another note I have already worked on 2 different videos for my animation and I may be doing one with Ed Brigman later this week. He accepted my idea, I am just not sure yet if I want to go that route.

Ricci Hernandez
Creative Director/clubsumoboy

Tuesday, October 21, 2008

Press on!

Ricci Hernandez
10/21/2008
Digital Marketing

“Once you have unique value, you must then have the tenacity, vigor, and belligerence to make it successful.”
Age of Engage – Denise Shiffman chap.3 pg.75

When you think you have achieved success, it’s not enough to just have achieved it, but to maintain it. You must have the competence and drive and be relentless with building upon the success you have created. Don’t get comfortable, keep moving to get better and better, there is always someone behind you with a new and better way just trying to overtake you.

Ricci Hernandez
Creative Director/ClubSumoBoy

Promoting my new video

There have been may ways I have gone about promoting my videos; I have created accounts on vimeo, digg, youtube, myspace and this blogspot. I also send out alert bulletins throughtout those sites as well notifying my friends list. Cross referencing between my sites has created a huse network for myself where I can promote my videos easier. I can also make changes more efficiently as I go. I have even called friends via my cell phone and sent out emails. There are more things I need to do, my first video tells me that due to the results of the hits it has garnered.

Ricci Eiji Hernandez
Creative Director /ClubSumoBoy

New Maverick video!!!

MAVERICKS EVERYWHERE!!!

We're Mavericks!!!

Wednesday, October 15, 2008

See you at CES!

Confirmation ID: 131197
Mr. Ricci Hernandez -Creative Director -ClubSumoBoy Productions
1672 Santiago Dr.
Henderson, NV 89014
Telephone: 702-533-4433

Dear Ricci Hernandez:
Your registration for the world's largest consumer technology tradeshow, the 2009 International CES®, is now complete. Your confirmation number is listed above your name and address as well as underneath the barcode. Please make note of this number and have it handy if you need to contact International CES Customer Service.

Thank you for registering and we look forward to seeing you in Las Vegas, Thursday, January 8 — Sunday, January 11, 2009. If you have any questions or concerns please visit CESweb.org, e-mail CESreg@CE.org or call International CES Customer Service at 866-233-7968 (if within the United States) or 011-301-694-5243 (if outside the United States). Badge MailingBadges will begin mailing in late September 2008 in the order in which registrations was received. If you submitted your registration in a timely manner (prior to December 8, 2008) and do not receive your badge, please do not worry. Bring this confirmation letter to an on-site registration location in Las Vegas, and we will print your badge. You must visit an on-site registration counter if you only have this paper document. The barcode contains your unique confirmation number. Once scanned at a registration counter, it allows a CES representative to print your badge. If you have received your badge in the mail, then visit a badge holder pickup counter on-site to receive a badge holder.

Registration Detail Purchases for Ricci Hernandez
Registration Type: EO - Exhibits Plus Pass, Early Code Description Qty. Unit $
Total $ REG Registration 1 $0 $0 Total Registration Fees: $0.00 Total Registration Paid: - $0.00
Current Balance: $0.00

NAB Newsletter

I will be calling NAB for registration help later today. I plan on registering for the student package.

NAB reg hotline 888-740-4622 or help reg line 888-740-4622


Congratulations

Thank you for subscribing to NAB!

We value our reputation and want to ensure you receive only the information of interest to you. We invite you to customize your communication preferences.


Ricci Hernandez
Creative Director/Filmmaker/ClubSumoBoy

Tuesday, October 14, 2008

At the top by myself... just the way I like it.

“The reason why young companies have an advantage is because one person, or a small group, is forced to do all of these things, thereby tightening the integration between each area. It is easier for employees in small companies to have the same goal, and it’s clear everyone wins if the goal is met.”
Age of Engage – Denise Shiffman Chap.2 pg. 31

The wonderful thing about having my own company and being the only employee is that I have the freedom to do anything I want too. I follow my own ideas and act accordingly; I can gather information all by myself from the web and get feedback from the actual people that are viewing my videos.

Ricci Hernandez
Creative Director/Filmmaker/ClubSumoBoyProductions

Warhammer Video - The Process

"In this age, managing your brand means understanding your audience's worldview, one that is greatly defined by the online neighborhoods and meeting places they choose to visit."
Age of Engage - Denise Shiffman chap.6 pg.133

I truly worked under the time restrictions outlined. I made this video with edits under an hour and 30 minutes. I feel the sloppiness came out because of this. I will endeavor to do a better job next time regardless of guidelines.

I had fun for sure, I enjoyed working by myself. I also realized what days and times would be the most beneficial to undertake my projects. Let's see what did I learn? Definitely be very sure of your equipment, what you need and where. Be clear on your plan of execution and be ready to change things on the fly. Things will occur to create obstacles for you. You may have an actor flake out on you or your place of filming needs to be changed. Just be ready to roll with it and get the work done.

Saturday, October 11, 2008

Warhammer Revealed

ClubSumoBoy's NEWEST VID!

Thursday, October 9, 2008

COMING SOON THIS MONTH!

It is my pleasure to announce ClubSumoBoy's latest title, Warhammer Revealed. It will be out tomorrow consisting of 15 seconds of brilliant bliss. So stay tuned!

Wednesday, October 8, 2008

Fundamental Marketing; Does it have a place in the modern digital age?

"It's true, marketing has gone through dramatic change, but let's not throw out the bath with the bathwater. The most fundamental marketing concepts still hold true. There must be a unique value tied to your product if it is going to rise to the top and get noticed-but product value isn't static. We need to know how to reinvent value and ingrain that in our processes."

-The Age of Engage Deinise Shiffman chap.1 pg. 12-13

Learning marketing methods of Armstrong and Kotler I know they cannot be dismissed; though in this everchanging age of media one must be ready to adapt on the fly. If one was to lag behind just a bit, they might not ever be able to catch up. Using the tried and true methods of Kotler and blending them with new able ideas, todays marketer should be ready with whatever obstacle they may encounter.

-Ricci Hernandez
CEO/Filmaker/ ClubSumoBoy

Age of Engage - Denise Shiffman

“We need to think of the Web as alive, as an ecosystem with a heartbeat that is constantly moving and changing in order to create engaging, interactive marketing, and valuable business interactions at each touchpoint. The result for marketers is the ability to create, influence, and participate in the conversations that make up markets.”

Age of Engage chap 1 pg 3 – Denise Shiffman

This is such an absolute statement living in this ever changing interactive, digital age. The Web is the world now. The days of snail mail that I witnessed as a young kid is now ancient. With the advent of Youtube, Myspace, Vimeo and countless others that spring up daily if not hourly, communication, self promotion, product marketing, awareness and countless other worldly subjects or not so, is in a constant evolution. Those who shy from it will find themselves shut out, only those who are willing to embrace it will reap any rewards. We who are here now are in the midst of this epic storm sweeping our world. When I see it coming I will not be running from it, rather towards.

-Ricci "Eiji" Hernandez
CEO/Filmmaker/ClubSumoBoy Productions