I deserve an A for my work this quarter. I was late on my cell phone video, and one of my videos went past the set time requirement.
I have been relentless in immersing myself into the plethora of social media platforms and have taken advantage of almost every opportunity given me.
I think my first Axe commercial should not be held against my grade. Sure I may have missed the mark, but I took a risk and went for it!
Tuesday, December 16, 2008
Video hit List
Priceless - 5,524
Political - 1,735
Animated - 1,309
Oreo - 2,626
Axe - 385
Cell - 482
total hits - 12,016
Political - 1,735
Animated - 1,309
Oreo - 2,626
Axe - 385
Cell - 482
total hits - 12,016
SWOT
Ricci Hernandez
December 16, 2008
Well these last 11 weeks I have learned a lot. I have seen firsthand the importance of living my blog and the Live Web. Using information learned through Kotler and combining them with Shiffman's expertise in the modern digital age, I have learned how to promote my productions and myself through an unlimited amount of social media platforms.
On a personal note I think I am still looking for my style. Not all my videos are great, some have potential, some are a wash, but I have learned from each one of them. The one thing I can truly say is that I have learned and am still learning how to maximize my viewership.
I know for a fact that we are all living in awesome times. The versatility of emerging digital technology that is out right now has never been seen by generations before. And even newer and better things are on the horizon. As a young indie filmmaker I must learn how to use these tools and be able to adapt to them. This will give me a crucial edge in a highly competitive world.
I highly recommend to all Denise Shiffman’s book The Age of Engage. This book is full of priceless and invaluable information regarding marketing and developing a brand identity through the modern digital age and social media forums.
SWOT
Strengths – Punctuality, enthusiasm, class involvement, willing to learn, and the ability to take criticism. I have also shown an understanding of digital marketing.
“ We need to think of the Web as alive, as an ecosystem with a heartbeat that is constantly moving and changing in order to create engaging, interactive marketing, and valuable business interactions at each touch point. The result for marketers is the ability to create, influence, and participate in the conversations that make up markets.” Denise Shiffman – Age of Engage chap.1 pg.3
Weaknesses - I need to work on thinking outside the box and to go deeper in my works. I need to create video content that people want to watch ( and not just what I want too).
“By the 1980’s we could see the flaws in mass marketing, the dollar wasted in chasing people who weren’t interested in the message.” Denise Shiffman - Age of Engage Chap. 1 pg 8
“Smart marketers are going to find the age of engage a good time to be in marketing. The authentic, on-target, timely message will enable successful products on a broader scale than in the past. Taking advantage of the efficiencies of the Web, more products will have the opportunity to attract consumers, or easily be found by them. Products that meet a real market need, offered by even the smallest companies, can find an audience, and experience exceptional growth through top-of-page organic search results or through word-of-mouth. Denise Shiffman - Age of Engage chap.1 pgs. 9-10
Opportunities – Through this class I have taking advantage of many things that I did not know, but do now. Since week 1 of Digital Marketing, I have gone on to join these groups; Nevada Film Alliance, Los Angeles Final Cut Users Group, Fest 21, CES.
I have also become registered with social media platforms; Twitter, Vimeo, College Humor, Digg, Facebook, Blogger. To promote my videos I have joined groups such as OMG (yahoo entertainment), GOP, CBN, and have also started reading The Wall Street Journal online.
“There is a vast array of online marketing vehicles to choose from including your Web site, email campaigns, paid search, banner ads, search engine optimization, widgets, video, and word-of-mouth campaigns. Online includes marketing to cellphone users and inside virtual worlds, as well as how you incorporate Live Web technologies including tagging , voting, RSS, wikis, blogs, podcasts, and more." Denise Shiffman – Age of Engage chap.7 pg 151-152
Threats – Procrastination, afraid to take risks, not staying abreast of new technology, unwilling to adapt or learn, not paying attention to details.
“Trying at least one new thing each week will propel your creative energy. Marketing is now steeped in technology, which requires marketers get comfortable with everything digital and build a deeper understanding of new and advanced technologies on the Web.”
“You should be the first person to bring these new technologies in-house. There are vast opportunities that will be uncovered when you open the door for others to comment on or edit your ideas.” Denise Shiffman chap.8 pg. 186
December 16, 2008
Well these last 11 weeks I have learned a lot. I have seen firsthand the importance of living my blog and the Live Web. Using information learned through Kotler and combining them with Shiffman's expertise in the modern digital age, I have learned how to promote my productions and myself through an unlimited amount of social media platforms.
On a personal note I think I am still looking for my style. Not all my videos are great, some have potential, some are a wash, but I have learned from each one of them. The one thing I can truly say is that I have learned and am still learning how to maximize my viewership.
I know for a fact that we are all living in awesome times. The versatility of emerging digital technology that is out right now has never been seen by generations before. And even newer and better things are on the horizon. As a young indie filmmaker I must learn how to use these tools and be able to adapt to them. This will give me a crucial edge in a highly competitive world.
I highly recommend to all Denise Shiffman’s book The Age of Engage. This book is full of priceless and invaluable information regarding marketing and developing a brand identity through the modern digital age and social media forums.
SWOT
Strengths – Punctuality, enthusiasm, class involvement, willing to learn, and the ability to take criticism. I have also shown an understanding of digital marketing.
“ We need to think of the Web as alive, as an ecosystem with a heartbeat that is constantly moving and changing in order to create engaging, interactive marketing, and valuable business interactions at each touch point. The result for marketers is the ability to create, influence, and participate in the conversations that make up markets.” Denise Shiffman – Age of Engage chap.1 pg.3
Weaknesses - I need to work on thinking outside the box and to go deeper in my works. I need to create video content that people want to watch ( and not just what I want too).
“By the 1980’s we could see the flaws in mass marketing, the dollar wasted in chasing people who weren’t interested in the message.” Denise Shiffman - Age of Engage Chap. 1 pg 8
“Smart marketers are going to find the age of engage a good time to be in marketing. The authentic, on-target, timely message will enable successful products on a broader scale than in the past. Taking advantage of the efficiencies of the Web, more products will have the opportunity to attract consumers, or easily be found by them. Products that meet a real market need, offered by even the smallest companies, can find an audience, and experience exceptional growth through top-of-page organic search results or through word-of-mouth. Denise Shiffman - Age of Engage chap.1 pgs. 9-10
Opportunities – Through this class I have taking advantage of many things that I did not know, but do now. Since week 1 of Digital Marketing, I have gone on to join these groups; Nevada Film Alliance, Los Angeles Final Cut Users Group, Fest 21, CES.
I have also become registered with social media platforms; Twitter, Vimeo, College Humor, Digg, Facebook, Blogger. To promote my videos I have joined groups such as OMG (yahoo entertainment), GOP, CBN, and have also started reading The Wall Street Journal online.
“There is a vast array of online marketing vehicles to choose from including your Web site, email campaigns, paid search, banner ads, search engine optimization, widgets, video, and word-of-mouth campaigns. Online includes marketing to cellphone users and inside virtual worlds, as well as how you incorporate Live Web technologies including tagging , voting, RSS, wikis, blogs, podcasts, and more." Denise Shiffman – Age of Engage chap.7 pg 151-152
Threats – Procrastination, afraid to take risks, not staying abreast of new technology, unwilling to adapt or learn, not paying attention to details.
“Trying at least one new thing each week will propel your creative energy. Marketing is now steeped in technology, which requires marketers get comfortable with everything digital and build a deeper understanding of new and advanced technologies on the Web.”
“You should be the first person to bring these new technologies in-house. There are vast opportunities that will be uncovered when you open the door for others to comment on or edit your ideas.” Denise Shiffman chap.8 pg. 186
Thursday, December 11, 2008
Tuesday, December 9, 2008
5k HITS!!! Go Warhammer, it's your birthday... gonna party like it's your birthday!
re-post of this soon to be classic, pc gamer phenomenon!!!
I made this video with a target audience in mind, Gamers. Gamers of all consoles from X-Box to Pc's, are a loyal group whose frenzy for what they love is unmatched. In the Book Age of Engage, author Denise Shiffman goes in depth on how much the Live Web and the Digital Social Media has changed marketing in our ever changing world. Gamers are one group whom sit on top of this digital pantheon, always looking for the latest piece of hardware that will fuel their digital desires.
This just doesn't concern pc equipment, but encompasses the whole gauntlet of media gadgets. Cell phones, non-terrestrial radio, GPS, Blu-Ray, HD televisions, cameras, are just many of the things that have advanced in the modern digital age. And well gamers, they must have it all.
Gamers, nerds, losers, or whatever you want to call them (me), are already looking for the next best digital thing that is on the horizon, while everyone else is just finally tapping into it.
I made this video with a target audience in mind, Gamers. Gamers of all consoles from X-Box to Pc's, are a loyal group whose frenzy for what they love is unmatched. In the Book Age of Engage, author Denise Shiffman goes in depth on how much the Live Web and the Digital Social Media has changed marketing in our ever changing world. Gamers are one group whom sit on top of this digital pantheon, always looking for the latest piece of hardware that will fuel their digital desires.
This just doesn't concern pc equipment, but encompasses the whole gauntlet of media gadgets. Cell phones, non-terrestrial radio, GPS, Blu-Ray, HD televisions, cameras, are just many of the things that have advanced in the modern digital age. And well gamers, they must have it all.
Gamers, nerds, losers, or whatever you want to call them (me), are already looking for the next best digital thing that is on the horizon, while everyone else is just finally tapping into it.
Marketing since last tuesday.
This week I finished my cell phone video and have posted it throughout my various media outlets.
Everywhere from myspace to digg, I pushed my vids. I have blogged and posted bulletins, I even used the tried and true form of word of mouth.
The one video that really has spiked in hits this week was my "Priceless" video. I went to some popular PC gaming sites such as IGN.com and other MMORPG forums to create a buzz with gamers. I embellished somewhat by changing the videos title, insinuating a near expansion of the newly created game. With over 5 k hits and throwing it out there on the living web I think my ploy has worked.
My political and animation vids have not fared well, but my Oreo vid, though it has trailed off somewhat is still getting decent hits.
Tomorrow I will be re-shooting my Axe commercial. I finally have been able to secure my actors.
Everywhere from myspace to digg, I pushed my vids. I have blogged and posted bulletins, I even used the tried and true form of word of mouth.
The one video that really has spiked in hits this week was my "Priceless" video. I went to some popular PC gaming sites such as IGN.com and other MMORPG forums to create a buzz with gamers. I embellished somewhat by changing the videos title, insinuating a near expansion of the newly created game. With over 5 k hits and throwing it out there on the living web I think my ploy has worked.
My political and animation vids have not fared well, but my Oreo vid, though it has trailed off somewhat is still getting decent hits.
Tomorrow I will be re-shooting my Axe commercial. I finally have been able to secure my actors.
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